BriefMe was designed to help users read less and understand more, instantly, and in context.

BriefMe was designed to help users read less and understand more, instantly, and in context.

BriefMe was designed to help users read less and understand more, instantly, and in context.

BriefMe is a smart document summarization and reading assistant. It allows users to upload a PDF and instantly receive a full document summary, navigate through key topics, and engage in a contextual chat that references specific sections of the document.

I led the product experience from concept to working POC — focusing on summarization logic, interface clarity, and AI chat integration.

In its pre-launch stage, the product has already gained traction through cross-promotion in another of our apps, generating over 350 waitlist signups.

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services:

WEB APP DESIGN

WEB APP DESIGN

UXUI

UXUI

VISUAL IDENTITY

VISUAL IDENTITY

Date:

2024-On going

The Pain Points
The Pain Points
The Pain Points
  • Information Overload
    Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.

  • Poor Context Access
    Most readers can’t easily jump to the exact section that explains a given idea or answer.

  • Passive Tools
    Traditional readers don’t let you interact, ask questions, or extract insights.

  • No Smart Navigation
    There’s no “GPS” for documents — users scroll blindly, without semantic guidance.

  • Information Overload
    Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.

  • Poor Context Access
    Most readers can’t easily jump to the exact section that explains a given idea or answer.

  • Passive Tools
    Traditional readers don’t let you interact, ask questions, or extract insights.

  • No Smart Navigation
    There’s no “GPS” for documents — users scroll blindly, without semantic guidance.

POC Results

We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:

  • Summarize PDFs page-by-page or fully

  • Jump directly to highlighted sections

  • Ask follow-up questions in natural language

We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist of over 350+ users within weeks, even before public release.

The Results
The Results

POC Results

We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:

  • Summarize PDFs page-by-page or fully

  • Jump directly to highlighted sections

  • Ask follow-up questions in natural language

We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist of over 350+ users within weeks, even before public release.

POC Results

We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:

  • Summarize PDFs page-by-page or fully

  • Jump directly to highlighted sections

  • Ask follow-up questions in natural language

We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist of over 350+ users within weeks, even before public release.

Marketing Distribution
Marketing Distribution
Marketing Distribution
Marketing Distribution

We created a family of animated characters to bring empathy and clarity to the user experience.
Each one appears in key moments throughout the product.

Pain Points
Pain Points

  • Information Overload
    Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.

  • Poor Context Access
    Most readers can’t easily jump to the exact section that explains a given idea or answer.

  • Passive Tools
    Traditional readers don’t let you interact, ask questions, or extract insights.

  • No Smart Navigation
    There’s no “GPS” for documents — users scroll blindly, without semantic guidance.

Early User flows and wireframes
Early User flows and wireframes
Early User flows and wireframes
Early User flows and wireframes

Before I started designing, I began mapping out interaction flows of different parts of the user journey. Below are images of the ‘Getting started’ flow. The main goal was to get the user started planning as soon as possible with the smallest amount of friction.

Getting started flow

Getting started flow

To reduce friction and help users quickly reach value, we designed a guided onboarding flow that takes them from landing page to their first summarized PDF in just a few steps. Instead of presenting a blank slate, we opted for a pre-structured experience that builds clarity and confidence — making the product feel simple, intuitive, and rewarding right from the start.

High fidelity mocks
High fidelity mocks
High fidelity mocks
High fidelity mocks

After validating the core flows, I translated the product experience into a set of high-fidelity screens that prioritize clarity, speed, and user confidence.

The visual language was intentionally simple, almost invisible — designed to step aside and let the content speak. I chose Helvetica for its high readability and ubiquity across platforms, echoing the product's goal of familiarity and ease when working with complex documents like PDFs.

The yellow highlight color wasn’t accidental — it draws from the physical world of annotations and study guides, evoking the feel of a marker stroke on paper. This subtle reference helped the interface feel both digital and tactile — a tool designed not just to summarize but to support focused reading.

Contextual Highlighting & Source Linking

Every answer in the chat is backed by a reference number.
Clicking it jumps to the exact sentence in the original document.

The matching text is highlighted in yellow, helping users visually
connect the insight to its source.

Smart PDF Summarization

Once a user uploads a PDF, the system instantly generates a summary.
Users can either view a full-document summary or zoom in on a specific page.
For larger documents, they can jump to the relevant page directly using topic tags—
without needing to scroll manually.

Guided & Freeform Chat

Users can engage with the AI assistant through a conversational interface.
To help them get started, we offer pre-written question suggestions,
which can be clicked to instantly trigger answers.
Of course, users can also type their own questions freely.