Briefme
Designed to help users read less and understand more, instantly, and in context.
team
A Designer (ME), PM, Developer
Year
2024-On Going
services
Product Design | Web App | Visual Identity



[OVERVIEW]
BriefMe is a smart document summarization and reading assistant. It allows users to upload a PDF and instantly receive a full document summary, navigate through key topics, and engage in a contextual chat that references specific sections of the document.
I led the product experience from concept to working POC, focusing on summarization logic, interface clarity, and AI chat integration.
In its pre-launch stage, the product has already gained traction through cross-promotion in another of our apps, generating over 350 waitlist signups.
BriefMe is a smart document summarization and reading assistant. It allows users to upload a PDF and instantly receive a full document summary, navigate through key topics, and engage in a contextual chat that references specific sections of the document.
I led the product experience from concept to working POC, focusing on summarization logic, interface clarity, and AI chat integration.
In its pre-launch stage, the product has already gained traction through cross-promotion in another of our apps, generating over 350 waitlist signups.
The Pain Points
The Pain Points
The Pain Points
The Pain Points
Information Overload
Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.Poor Context Access
Most readers can’t easily jump to the exact section that explains a given idea or answer.Passive Tools
Traditional readers don’t let you interact, ask questions, or extract insights.No Smart Navigation
There’s no “GPS” for documents — users scroll blindly, without semantic guidance.
Information Overload
Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.Poor Context Access
Most readers can’t easily jump to the exact section that explains a given idea or answer.Passive Tools
Traditional readers don’t let you interact, ask questions, or extract insights.No Smart Navigation
There’s no “GPS” for documents — users scroll blindly, without semantic guidance.
Information Overload
Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.Poor Context Access
Most readers can’t easily jump to the exact section that explains a given idea or answer.Passive Tools
Traditional readers don’t let you interact, ask questions, or extract insights.No Smart Navigation
There’s no “GPS” for documents — users scroll blindly, without semantic guidance.
The Results
The Results
The Results
The Results
POC Results
We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:
Summarize PDFs page-by-page or fully
Jump directly to highlighted sections
Ask follow-up questions in natural language
We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist
of over 350+ users within weeks, even before public release.
POC Results
We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:
Summarize PDFs page-by-page or fully
Jump directly to highlighted sections
Ask follow-up questions in natural language
We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist
of over 350+ users within weeks, even before public release.
POC Results
We designed a system that breaks long documents into smart summaries, key topic tags, and contextual Q&A.
The interface allows users to:
Summarize PDFs page-by-page or fully
Jump directly to highlighted sections
Ask follow-up questions in natural language
We also validated the concept through a cross-promotion in our existing utility app, generating a waitlist
of over 350+ users within weeks, even before public release.
Visual Identity
Visual Identity
Visual Identity
Visual Identity
Visual Identity
We created a family of animated characters to bring empathy and clarity to the user experience.
Each one appears in key moments throughout the product.
We created a family of animated characters to bring empathy and clarity to the user experience. Each one appears in key moments throughout the product.
We created a family of animated characters to bring empathy and clarity to the user experience. Each one appears in key moments throughout the product.
Pain Points
Pain Points
Information Overload
Users struggle to quickly understand long, dense documents. They miss key points or waste time skimming.Poor Context Access
Most readers can’t easily jump to the exact section that explains a given idea or answer.Passive Tools
Traditional readers don’t let you interact, ask questions, or extract insights.No Smart Navigation
There’s no “GPS” for documents — users scroll blindly, without semantic guidance.




Early User flows and wireframes
Early User flows and wireframes
Early User flows and wireframes
Early User flows and wireframes
Early User flows and wireframes
Before I started designing, I began mapping out interaction flows of different parts of the user journey. Below are images of the ‘Getting started’ flow. The main goal was to get the user started planning as soon as possible with the smallest amount of friction.
Before I started designing, I began mapping out interaction flows of different parts of the user journey. Below are images of the ‘Getting started’ flow. The main goal was to get the user started planning as soon as possible with the smallest amount of friction.
Before I started designing, I began mapping out interaction flows of different parts of the user journey. Below are images of the ‘Getting started’ flow. The main goal was to get the user started planning as soon as possible with the smallest amount of friction.




Getting started flow
Getting started flow
Getting started flow
Getting started flow
Getting started flow
To reduce friction, we created a clear and concise onboarding flow that guides users from uploading their file all the way to using the core features.
To reduce friction, we created a clear and concise onboarding flow that guides users from uploading their file all the way to using the core features.
High fidelity mocks
High fidelity mocks
High fidelity mocks
High fidelity mocks
High fidelity mocks
The visual language was intentionally simple, designed to step aside and let the content speak for itself. I chose Helvetica for its high readability and ubiquity across platforms, which aligns with the product's goal of familiarity and ease when working with complex documents, such as PDFs.
The yellow highlight color draws from the physical world of annotations and study guides, evoking the feel of a marker stroke on paper. This subtle reference helped the interface feel both digital and tactile, a tool designed not just to summarize but to support focused reading. The design prioritizes readability and comfort over mere summarization.
The visual language was intentionally simple, designed to step aside and let the content speak for itself. I chose Helvetica for its high readability and ubiquity across platforms, which aligns with the product's goal of familiarity and ease when working with complex documents, such as PDFs.
The yellow highlight color draws from the physical world of annotations and study guides, evoking the feel of a marker strok on paper. This subtle reference helped the interface feel both digital and tactile, a tool designed not just to summarize but to support focused reading. The design prioritizes readability and comfort over mere summarization.
The visual language was intentionally simple, designed to step aside and let the content speak for itself. I chose Helvetica for its high readability and ubiquity across platforms, which aligns with the product's goal of familiarity and ease when working with complex documents, such as PDFs.
The yellow highlight color draws from the physical world of annotations and study guides, evoking the feel of a marker stroke on paper. This subtle reference helped the interface feel both digital and tactile, a tool designed not just to summarize but to support focused reading. The design prioritizes readability and comfort over mere summarization.
Contextual Highlighting & Source Linking
Contextual Highlighting & Source Linking
Contextual Highlighting & Source Linking
Every answer in the chat is backed by a reference number.
Clicking it jumps to the exact sentence in the original document.
The matching text is highlighted in yellow, helping users visually
connect the insight to its source.
Every answer in the chat is backed by a reference number.
Clicking it jumps to the exact sentence in the original document.
The matching text is highlighted in yellow, helping users visually
connect the insight to its source.
Smart PDF Summarization
Smart PDF Summarization
Smart PDF Summarization
Once a user uploads a PDF, the system instantly generates a summary. Users can either view a full-document summary or zoom in on a specific page.For larger documents, they can jump to the relevant page directly using topic tags without needing to scroll manually.
Once a user uploads a PDF, the system instantly generates a summary. Users can either view a full-document summary or zoom in on a specific page.For larger documents, they can jump to the relevant page directly using topic tags without needing to scroll manually.
Guided & Freeform Chat
Guided & Freeform Chat
Guided & Freeform Chat
Users can engage with the AI assistant through a conversational interface.
To help them get started, we offer pre-written question suggestions,
which can be clicked to instantly trigger answers.
Of course, users can also type their own questions freely.
Users can engage with the AI assistant through a conversational interface.
To help them get started, we offer pre-written question suggestions,
which can be clicked to instantly trigger answers. Of course, users can also type their own questions freely.








Briefme
Designed to help users read less and understand more, instantly, and in context.
Year
2024-On Going
team
A Designer (ME), PM, Developer
services
Product Design | Web App | Visual Identity


[OVERVIEW]
BriefMe is a smart document summarization and reading assistant. It allows users to upload a PDF and instantly receive a full document summary, navigate through key topics, and engage in a contextual chat that references specific sections of the document.
I led the product experience from concept to working POC, focusing on summarization logic, interface clarity, and AI chat integration.
In its pre-launch stage, the product has already gained traction through cross-promotion in another of our apps, generating over 350 waitlist signups.


[OVERVIEW]
BriefMe is a smart document summarization and reading assistant. It allows users to upload a PDF and instantly receive a full document summary, navigate through key topics, and engage in a contextual chat that references specific sections of the document.
I led the product experience from concept to working POC, focusing on summarization logic, interface clarity, and AI chat integration.
In its pre-launch stage, the product has already gained traction through cross-promotion in another of our apps, generating over 350 waitlist signups.
Briefme
Designed to help users read less and understand more, instantly, and in context.
Year
2024-On Going
team
A Designer (ME), PM, Developer
services
Product Design | Web App | Visual Identity