CARAMBOLA AI

CarambolaAI helps publishers boost engagement and revenue by embedding interactive content into their sites.

OVERVIEW

This project was part of a rebranding for CarambolaAI, a platform that empowers publishers to increase user engagement and monetization by seamlessly integrating interactive content within their websites. The goal of the project was to create a modern, visually appealing, and user-friendly website that communicates the product's value and strengths, while also driving traffic and attracting new clients. The project encompassed end-to-end design and development utilizing Wix Studio, along with the creation of marketing materials for LinkedIn campaigns.

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services:

WEB DESIGN

INTERACTIVE DESIGN

VISUAL IDENTITY

Date:

2024

The Problem

Why Did We Rebrand? Before the rebrand, the website felt outdated and lacked both visual appeal and effective marketing. It didn’t reflect the innovation or advantages of the product, instead relying mainly on text. This left the sales team to fill the gaps by explaining the product in person, creating a disconnect between their pitch and the website experience. The mismatch led to an inconsistent brand image.

The Results

The rebranding process began with creating wireframes to analyze the website’s flow and structure. Due to budget constraints, the design team took full responsibility for the design and development, utilizing the Wix Studio platform for an efficient and cost-effective approach. The goal was to build a website that communicates the product’s benefits, its strengths compared to competitors, and the value it offers clients. The central concept revolved around seamless integration within client websites, enhancing profitability by increasing user engagement and extending on-site session times. Additionally, we launched visually appealing social media campaigns on LinkedIn, incorporating the new brand language. These campaigns significantly boosted website traffic and LinkedIn engagement, with over a 30% increase in website visits.