CarambolaAi
CarambolaAI helps publishers boost engagement and revenue by embedding interactive content into their sites.
team
2 Designers, PM, Marketing Manager
Year
2024
services
Web Design | Development | Visual Identity
[OVERVIEW]
This project was part of a rebranding for CarambolaAI, a platform that empowers publishers to increase user engagement and monetization by seamlessly integrating interactive content within their websites. The goal of the project was to create a modern, visually appealing, and user-friendly website that communicates the product's value and strengths, while also driving traffic and attracting new clients. The project encompassed end-to-end design and development utilizing Wix Studio, along with the creation of marketing materials for LinkedIn campaigns.
This project was part of a rebranding for CarambolaAI, a platform that empowers publishers to increase user engagement and monetization by seamlessly integrating interactive content within their websites. The goal of the project was to create a modern, visually appealing, and user-friendly website that communicates the product's value and strengths, while also driving traffic and attracting new clients. The project encompassed end-to-end design and development utilizing Wix Studio, along with the creation of marketing materials for LinkedIn campaigns.
The Problem
The Problem
The Problem
The Problem
Why Did We Rebrand? Before the rebrand, the website felt outdated and lacked both visual appeal and effective marketing. It didn’t reflect the innovation or advantages of the product, instead relying mainly on text. This left the sales team to fill the gaps by explaining the product in person, creating a disconnect between their pitch and the website experience. The mismatch led to an inconsistent brand image.
Why Did We Rebrand? Before the rebrand, the website felt outdated and lacked both visual appeal and effective marketing. It didn’t reflect the innovation or advantages of the product, instead relying mainly on text. This left the sales team to fill the gaps by explaining the product in person, creating a disconnect between their pitch and the website experience. The mismatch led to an inconsistent brand image.
The Pain Points
The Pain Points
The Pain Points
The Pain Points
The Results
The Results
The Results
The Results
I led the rebranding by creating wireframes to refine the site’s flow, and worked closely with another designer to handle both the design and development using Wix Studio due to budget limits. Our focus was to clearly communicate the product’s value and competitive strengths through seamless website integration that boosts user engagement. We also launched LinkedIn campaigns using the new brand language, resulting in a 30%+ increase in traffic and engagement.
I led the rebranding by creating wireframes to refine the site’s flow, and worked closely with another designer to handle both the design and development using Wix Studio due to budget limits. Our focus was to clearly communicate the product’s value and competitive strengths through seamless website integration that boosts user engagement. We also launched LinkedIn campaigns using the new brand language, resulting in a 30%+ increase in traffic and engagement.
I led the rebranding by creating wireframes to refine the site’s flow, and worked closely with another designer to handle both the design and development using Wix Studio due to budget limits. Our focus was to clearly communicate the product’s value and competitive strengths through seamless website integration that boosts user engagement. We also launched LinkedIn campaigns using the new brand language, resulting in a 30%+ increase in traffic and engagement.
Site Structure & Flow
Site Structure & Flow
Site Structure & Flow
Site Structure & Flow
Site Structure & Flow
I mapped the site’s new structure to improve clarity and navigation, creating a more intuitive experience for both new and returning users. The structure includes key pages such as the homepage, blog, and case studies, along with internal pages that explain our product features in depth. It served as a base for alignment between design, copy, and development.
The rebranding process began with creating wireframes to analyze the website’s flow and structure. Due to budget constraints, the design team took full responsibility for the design and development, utilizing the Wix Studio platform for an efficient and cost-effective approach. The goal was to build a website that communicates the product’s benefits, its strengths compared to competitors, and the value it offers clients. The central concept revolved around seamless integration within client websites, enhancing profitability by increasing user engagement and extending on-site session times. Additionally, we launched visually appealing social media campaigns on LinkedIn, incorporating the new brand language. These campaigns significantly boosted website traffic and LinkedIn engagement, with over a 30% increase in website visits.
I mapped the site’s new structure to improve clarity and navigation, creating a more intuitive experience for both new and returning users.
The structure includes key pages such as the homepage, blog, and case studies, along with internal pages that explain our product features in depth. It served as a base for alignment between design, copy, and development.
Pain Points
Pain Points
The rebranding process began with creating wireframes to analyze the website’s flow and structure. Due to budget constraints, the design team took full responsibility for the design and development, utilizing the Wix Studio platform for an efficient and cost-effective approach. The goal was to build a website that communicates the product’s benefits, its strengths compared to competitors, and the value it offers clients. The central concept revolved around seamless integration within client websites, enhancing profitability by increasing user engagement and extending on-site session times. Additionally, we launched visually appealing social media campaigns on LinkedIn, incorporating the new brand language. These campaigns significantly boosted website traffic and LinkedIn engagement, with over a 30% increase in website visits.
Flow scrolling
The interactive scrolling experience allows users to explore the content in a smooth and intuitive way. Each section flows naturally into the next, supported by motion and video elements that highlight the product’s value and create a clear, engaging journey throughout the site.
CarambolaAi
CarambolaAI helps publishers boost engagement and revenue by embedding interactive content into their sites.
Year
2024
team
2 Designers, PM, Marketing Manager
services
Web Design | Development | Visual Identity
[OVERVIEW]
This project was part of a rebranding for CarambolaAI, a platform that empowers publishers to increase user engagement and monetization by seamlessly integrating interactive content within their websites. The goal of the project was to create a modern, visually appealing, and user-friendly website that communicates the product's value and strengths, while also driving traffic and attracting new clients. The project encompassed end-to-end design and development utilizing Wix Studio, along with the creation of marketing materials for LinkedIn campaigns.
[OVERVIEW]
This project was part of a rebranding for CarambolaAI, a platform that empowers publishers to increase user engagement and monetization by seamlessly integrating interactive content within their websites. The goal of the project was to create a modern, visually appealing, and user-friendly website that communicates the product's value and strengths, while also driving traffic and attracting new clients. The project encompassed end-to-end design and development utilizing Wix Studio, along with the creation of marketing materials for LinkedIn campaigns.
CarambolaAi
CarambolaAI helps publishers boost engagement and revenue by embedding interactive content into their sites.
Year
2024
team
2 Designers, PM, Marketing Manager
services
Web Design | Development | Visual Identity